All posts by

Tejumade Haastrup

“Sometimes I wonder if you’re happy?” This is the point-blank question from a friend that plagued my Friday night and entire weekend. This question disrupted my equilibrium. Why would someone who doesn’t know me all that well wonder about my happiness? Do I look unhappy? Do I appear unfulfilled? These and many more questions circled my head, distracted me a little from the answer to his question. After throwing some questions back at this friend, trying to ascertain why he would ask about my happiness or lack thereof, I eventually

If you’re reading this, I bet you want to know if wearing red can make you look more attractive and confident? Yes – yes, it can. How?  Red is often associated with love and passion. Ever read a romance novel? red-hot are some of the adjectives used to describe a steamy scene, right? So, when you wear red it can affect the way that you are perceived. It is such a bold colour and you immediately stand out. A red lip, red shoes, red dress all point to someone who

Are you a rebel when it comes to fashion? Do you follow the rules? Or, do you make your own rules? I’m a little bit of both. I follow some rules and then I make some of my own. I’ve always been a stiletto kind of girl. It dates back to my childhood and how I attributed femininity to wearing high heels. Twenty years later, 95% of the shoes in my closet are heels.  I own three pairs of sneakers and that’s about it. Heels aren’t comfortable. Some are but most

Ever wanted to be a fly on the wall? We’re all born with an innate curiosity, Nigerians call it ‘amebo’ but it’s a perfectly normal human phenomenon. One of the most interesting things you find out about others is what they do or say when they think no one is watching. Here is a list of things women do when they think no one is watching   Pretend you’re not hungry when you’re out on a date by ordering a plate of salad but wolf down two and a half

Fashion is art. That’s what I think. Much like art, fashion can be a form of self-expression. And even though fashion cannot be displayed in a frame like art, it can be linked to a certain period in time, just like art. International designers, Prada, Oscar De La Renta, Dior and Versace are some of the few designers that have taken the ‘fashion is art’ concept quite literally. From Versace’s 1991 print featuring Warhol’s Marilyn to Prada’s feminist pop art, these designers are taking fashion and art to a whole new

“You’re an influencer”. “Aargh, I hate that word!” “But that is what you are. You are no longer just a ‘blogger’, you have influence, and you influence people’s buying decisions”. This is the exchange I had with a friend of mine a few months ago who is a beauty and mommy blogger/vlogger/influencer with thousands of following on social media. Who or what is an influencer? An influencer is a person who is capable of influencing a consumer’s purchase decision. An influencer is typically someone with a massive social media following.

The best and often most difficult part about fashion is styling. Sure you can have all the money in the world but that doesn’t make you a good dresser. What makes a good dresser anyway? Knowing your body, understanding your shape, what suits you and which colours complement each other and your skin tone. Simple enough, huh? When it comes to style versatility is important. How can you wear an outfit multiple times without it looking like a repeat? Or, how can you style a look in multiple ways for

Franschhoek is one of my favourite places in the Cape winelands. I much prefer it to Stellenbosch where I live. There’s just something about this quaint little town and its Cape Dutch architecture. Did you know that Franschhoek is South Africa’s culinary capital? This town is known as the food and wine heartland of the country where some of the world’s tastiest wines and world-class cuisine are made and enjoyed. There are so many things to do in Franschhoek. From wine tasting and tours, food and beverage to private and custom

Everyone loves a wardrobe update. Whether it’s needed or wanted there’s just something exciting about new clothes. It becomes a bit embarrassing when your friends know what’s in your wardrobe as well as you do. You find yourself saying “I’m going to wear that pink dress with frills that I wore to Liz’s birthday party and Adeola’s wedding”. Or your tone becomes apologetic when you hear the dreaded question “what are you wearing?” and you say almost begrudgingly, “my black and white dress”. You don’t say much more than that

Let’s be real for a minute, the blogosphere is a ridiculously saturated and competitive industry. This makes it difficult to stand out because everyone is doing the same damn thing. But what sets a blogger apart are the collaborations – brand collaborations to be exact. Think of it this way, you can have a degree but without a job, you can’t classify yourself as a working professional or employed – you are unemployed. Same with bloggers. You are not a legitimate blogger until you begin to get those collaborations. Bloggers

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