“You’re an influencer”. “Aargh, I hate that word!” “But that is what you are. You are no longer just a ‘blogger’, you have influence, and you influence people’s buying decisions”. This is the exchange I had with a friend of mine a few months ago who is a beauty and mommy blogger/vlogger/influencer with thousands of following on social media. Who or what is an influencer? An influencer is a person who is capable of influencing a consumer’s purchase decision. An influencer is typically someone with a massive social media following.
Let’s be real for a minute, the blogosphere is a ridiculously saturated and competitive industry. This makes it difficult to stand out because everyone is doing the same damn thing. But what sets a blogger apart are the collaborations – brand collaborations to be exact. Think of it this way, you can have a degree but without a job, you can’t classify yourself as a working professional or employed – you are unemployed. Same with bloggers. You are not a legitimate blogger until you begin to get those collaborations. Bloggers
Simi appreciation My taste in music is eclectic. I listen to anything that sounds good, be it rock, pop, country, afrobeat, jazz or whatever. Although where I am at a particular time tends to determine the genre of music I listen to the most. Since I came back home to Nigeria more than 7 months ago, I have been listening to a lot of Nigerian music. In just 7 months, I’ve discovered some cool artists like Show Dem Camp, Falz, Ycee, Maleek Berry, Seyi Sey and Simi whose music I
My birthday was on the 16th of September but I only got to celebrate it on the first weekend in October. Two of my friends flew up from Johannesburg and we celebrated with wine tasting at La Motte and dinner at Pierneef a La Motte. The thing about getting older is none of the things that excited me a few years ago excite me now. Sure I still want to shake my little tush to Mavado and Vybz Kartel from time to time but partying till the early hours of